The Ladders, if you don’t know, is a job board for candidates earning over $100,000 yearly. Executives and high level managers post their resumes (for a fee), while hiring managers and recruiters search the resumes (for a fee). Although the other “big boards,” such as www.monster.com, charge only the companies, The Ladders is a respected sourcing tool for both the candidates and clients.
Marc Cendedella, the founder of the Ladders, recently wrote a book for job seekers. His blogs contain wisdom and intelligence much of the time. I enjoy his columns occasionally, when I take the time to explore. A friend of mine suggested his new book to me, as she is a fan of his. Marc would be in Dallas on his Texas book tour. I couldn’t attend as I would be in Houston that week-end. My persistent friend mentioned he would be in Houston during my visit. Since I was busy at the time of his appearance, I chose to visit one of the Houston Barnes & Noble stores to purchase the book, as their company sponsored the tour. This particular store never heard of him, contained none of his books and the website for the store where he appeared, did not mention his appearance.
Marc must have had quite a huge crowd in Houston, don’t you think?
I called my nearest Barnes & Noble bookstore upon my return to Dallas, more to see if that store knew about his endeavors. “We have one book with that title, Ma’am. It’ll be waiting for you behind the counter for three days.”
You’re Better than Your Job Search is a good basic book for job seekers. Although basic books abound, I am pleased with some of the information, such as salary negotiation and information about Applicant Tracking Systems (ATS) but the information on “branding” leaves much to be desired. Suggesting that women wear a “structured, sleeveless, belted dress” and that men “polish their shoes” is not only amusing, but close to insulting. I cannot imagine that Marc actually read this chapter. Maybe the editor or his co-author forced this chapter upon him.
I am not rejecting the entire book. Parts of it are excellent with referrals to specific websites and relevant topics, but perhaps they rushed the book to print. The quality is not what I expected.
Why am I sharing this with you?
* Communication to your entire team is critical
* Attend to details (did Marc actually proof his book?)
* Products and PR must be of value, not just promotional
* The Ladders is only one source for hiring top talent
* Some recruiters rarely use The Ladders
* Exploring a new “product” may be worthwhile
If you want a list of excellent career books, I compiled a list for you. Just send a request through our “contact us” page and I’ll be happy to forward it to you. I think every book on the list will be less frustrating than Marc’s new book. I’m really disappointed to report this to you. I’m still thinking about whether to add his book to my list.